31.3%. This is the percentage of consumers who say they have purchased at least one cosmetic product online in 2020, making the beauty sector the 4th e-commerce market in terms of number of customers. This percentage should continue to grow in 2021.
In France and abroad, the beauty and cosmetics sector has been booming for several years, and more particularly on the web. Every year, sales of cosmetic products in stores decrease in favor of online sales.
Boosted in particular by popular and very influential influencers, product innovation demonstrated by brands and new digital technologies, the beauty market is a buoyant sector to which consumers devote a good part of their budget.
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